Blumaps Perini Business Park

Perini Business Park is a large environment with multiple internal roads, companies, industrial areas, logistics spaces, restaurants, services and commercial offices. In a site of this scale, guiding visitors and service providers is an important part of the experience and operation.

People arriving at the park can have very different profiles: a truck driver unloading at a company, a courier making a delivery, a visitor looking for a commercial office, an employee on the first day of work or a service provider who needs to quickly find the correct destination.

To support this journey, Blucom implemented Blumaps as a georeferenced digital map, accessible by mobile phone and prepared to guide internal movement in a more intuitive way.

The challenge was to make it easier to reach the correct destination inside Perini Business Park, considering that each user may have a different travel need. A pedestrian, a car and a truck do not necessarily follow the same paths, access points or travel times.

Many users also arrive without knowing the internal structure of the park. This makes it important to offer a simple search, location and route tool that can reduce questions at the entrance gate and make movement more predictable.

• Make it easier to locate companies, blocks, restaurants, services and internal areas.
• Support visitors and service providers who do not know the park.
• Guide truck drivers and drivers according to suitable routes.
• Offer different routes for pedestrians, cars and trucks.
• Use mobile geolocation to start the route from the real user position.
• Allow integration with external travel through Google Maps.
• Make the map accessible by QR Code, website and shared links.

Blucom implemented Blumaps to turn the Perini Business Park map into an interactive digital experience. The application allows users to search places, view company and service information, generate internal routes and use mobile location to guide movement.

When the user is inside the park and allows location access, the map can use the phone GPS to show the current position and calculate the route from there. When the person is still away from Perini Business Park, the experience can integrate with Google Maps to support external travel to the site and then guide the internal path.

The journey starts when the user opens the map on a mobile phone, whether by QR Code at the entrance gate, the Perini Business Park website or another shared link. From there, the user can search for the desired place and choose the most suitable travel type.

A visitor can select a walking route. A driver can choose a car route. A truck driver can use the truck option, considering differences in access and internal circulation. This separation makes the experience more appropriate for each user profile and helps avoid generic guidance that does not fit every travel type.

When geolocation is enabled, the route can start from the real user position. This makes the map more useful for someone already inside the park who needs guidance among roads, blocks, companies and service areas.

Blumaps applied at Perini Business Park does not work only as an image of the site. It creates a digital layer for guidance, search and routing over the physical environment, considering the complexity of a business and industrial park.

The same concept can be applied to other large environments or sites with complex internal navigation, where visitors, vehicles, teams and service providers need to find destinations clearly.

• Business and industrial parks.
• Technology parks.
• Logistics centers.
• Airports.
• Event centers.
• Corporate or educational campuses.
• Hospitals and healthcare complexes.
• Large industrial plants.

Geolocation is used to improve the routing experience when the user allows location access on the phone. This feature helps the map show the current position and calculate the path from there, making navigation more practical inside the park.