Blutrack
Blutrack
AI-powered video analytics to turn cameras into operational data
Count people, objects, and flows, track dwell time, generate heatmaps, alerts, and reports from existing cameras.
Blutrack
What Blutrack is
Count people, objects, and flows, track dwell time, generate heatmaps, alerts, and reports from existing cameras.
When to use
When Blutrack usually fits best
Situations where the product tends to make sense inside complex physical operations.
Operational fit
Cameras generate video, but without analysis the data does not become indicators, alerts or operational decisions.
Core value
AI-powered video analytics to turn cameras into operational data
What it delivers
Count people, objects, and flows, track dwell time, generate heatmaps, alerts, and reports from existing cameras.
Problems
Problems that Blutrack helps address
Cameras are not generating actionable data
Operations react too late to events and bottlenecks
Management by perception
Lack of consistent queue indicators
Applications
Main capabilities
Detection and counting
Flow and occupancy
Operational alerts
How it works
How Blutrack works in practice
A practical view of the setup, rollout and operating path.
Phase 1
Camera and scenario mapping
Phase 2
Model, area and rule configuration
Phase 3
Event and indicator generation
Phase 4
Dashboards and alerts (when applicable)
Phase 5
Governance and monitoring
Capabilities and notes
Key capabilities, integrations and delivery notes
Detection and counting
Flow and occupancy
Operational alerts
VMS and customer systems (when applicable)
Dashboards and BI (when applicable)
Minimize PII collection and apply access and retention controls according to the project
Recommended industries
Where Blutrack is usually applied
Airports
Shopping Centers
Logistics Centers
Complementary products
Products that pair well with Blutrack
Possible product combinations inside the Blucom portfolio according to the challenge and environment.
Related application
Related context
Blutrack for OOH media
Computer vision application that measures, in aggregated form, the flow of people, cars, buses, motorcycles, trucks, bicycles and scooters in front of OOH media locations. The data supports commercial reports for advertisers and helps evaluate the potential of new outdoor advertising sites.
Blucom applied Blutrack to capture and organize flow data at OOH media locations, consolidating indicators by location, period and category into commercial dashboards.
Internal links
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FAQ
Common questions about Blutrack
Want to evaluate Blutrack for your operation?
Talk to Blucom to review whether this product fits your environment, challenge and current infrastructure.