Blucom Cases
Technology applied in real physical environments
Explore Blucom applications in airports, shopping malls, industry and OOH media, connecting guidance, self-service, video analytics, AI inspection and operational data to concrete challenges in each environment.
The cases show how Blucom products can be applied independently or combined according to the industry, the challenge and the operation maturity stage.
From technology to real use
Blucom develops B2B products for complex physical environments. Each application starts from a concrete challenge, such as guiding visitors, centralizing information, measuring flow, supporting inspections or turning interactions into decision data.
Real environments
Applications in operations with people circulation, distributed processes, guidance, service, monitoring or traceability needs.
Applied products
Blumaps, Bluhub, Blutrack, Bluinspect and Bluflow can be used independently or combined according to the customer challenge.
Data and evolution
The solutions can generate indicators for usage, flow, dwell time, queues, evidence and behavior to support operation evolution.
Blucom cases and applications
Each case presents an application context, the challenge involved, the products used and how Blucom technology supports operations in the physical environment.
- Challenge
- Centralized passenger information across kiosk, mobile and WhatsApp
- Applied solution
- Passenger information hub with flights, directories, services, indoor map and messaging
- Related products
- Bluhub, Blumaps
- Status
- Deployed case
Airport · Bluhub
Bluhub Floripa Airport
Passenger information, self-service and guidance hub for airports
At Floripa Airport, Blucom evolved the initial digital map into a complete passenger information hub available on kiosks and mobile devices, bringing together flights, indoor maps, routes, directories, services, boarding guidance, useful content and WhatsApp messaging.
Bluhub works as a digital layer for guidance, information and self-service in high-traffic physical environments. At Floripa Airport, it combines kiosk interfaces, mobile experience, indoor map and content modules to support passengers before, during and after their time in the terminal.
- Challenge
- Internal navigation across a large business and industrial park
- Applied solution
- Georeferenced digital map with search, geolocation and routes by travel type
- Related products
- Blumaps
- Status
- Deployed case
Business park · Blumaps
Blumaps Perini Business Park
Georeferenced digital map for navigation in a large business and industrial park
At Perini Business Park, in Joinville/SC, Blucom implemented Blumaps to guide visitors, truck drivers, couriers, employees and service providers across a large business and industrial park. The solution allows users to search companies and places, use geolocation, generate internal routes and choose the best path on foot, by car or by truck.
Blumaps turns the Perini Business Park map into an interactive digital experience, with place search, company and service details, internal routes by travel profile, geolocation with user permission and Google Maps integration to support external travel.
- Challenge
- Flow analysis for OOH media and circulation data
- Applied solution
- Video analytics to turn cameras into circulation reports and dashboards
- Related products
- Blutrack
- Status
- Applied solution
OOH media / Urban operations · Blutrack
Blutrack for OOH media
People and vehicle flow measurement in front of outdoor advertising locations in Greater Florianópolis
Computer vision application that measures, in aggregated form, the flow of people, cars, buses, motorcycles, trucks, bicycles and scooters in front of OOH media locations. The data supports commercial reports for advertisers and helps evaluate the potential of new outdoor advertising sites.
Blucom applied Blutrack to capture and organize flow data at OOH media locations, consolidating indicators by location, period and category into commercial dashboards.
- Challenge
- Visual inspection of boxes, batches and parts before shipment
- Applied solution
- Computer vision support for quality control and batch checking
- Related products
- Bluinspect
- Status
- Anonymized application
Metalworking industry · Bluinspect
Bluinspect in metalworking industry
Visual inspection of boxes and batches before shipment to new manufacturing stages
In a metalworking industry in the Joinville region, Bluinspect is applied to check boxes and batches of parts before they are sent to other units, suppliers or assembly lines. The solution helps reduce the risk of mixed parts, incorrect items and batches shipped outside the expected standard.
Blucom applied Bluinspect at a strategic point in the production flow to support inspection of boxes, batches and parts before shipment. The solution uses computer vision to visually analyze separated items and support checking of the batch, part type or expected standard for that stage.
Real challenges addressed in the cases
The cases show different ways to apply technology in physical environments, from visitor guidance to flow analysis and visual inspection with AI.
| Case | Main challenge | Applied product | Segment |
|---|---|---|---|
| Floripa Airport | Passenger information, self-service and messaging across kiosk and mobile | Bluhub | Airport |
| Perini Business Park | Internal navigation with georeferenced map, search and routes by travel type | Blumaps | Business park |
| Blutrack OOH media | Aggregated people and vehicle flow measurement for OOH media | Blutrack | OOH media |
| Metalworking industry | Visual inspection of boxes, batches and parts before shipment | Bluinspect | Metalworking industry |
Blucom products demonstrated in the cases
The cases show how different products in the Blucom portfolio can be applied in real operational situations.
Bluhub Floripa Airport
Applied at Floripa Airport as a passenger information hub with kiosks, mobile access, flights, directories and messaging.
Blumaps Perini Business Park
Applied at Perini Business Park as a georeferenced digital map with search, geolocation and internal routes.
Blutrack
Applied in an anonymized OOH media case for aggregated flow measurement, reports and commercial dashboards.
Bluinspect
Applied in an anonymized metalworking industry case to support visual inspection of boxes, batches and parts before shipment.
Bluflow
Complementary product for queue, wait time and operational bottleneck contexts, combinable with Blutrack, Bluhub or Blumaps.
Physical environments represented in the cases
Blucom applications show portfolio flexibility across different industries, each with distinct experience, operation and data challenges.
Airports
Guidance, routes, services, QR Codes, multilingual support, passenger experience and navigation data.
Shopping malls
Kiosks, directories, maps, mobile, self-service, services and visitor experience.
OOH media and urban operations
Video analytics, people and vehicle flow, heatmaps, reports and campaign data.
Industry
Visual inspection, part identification, evidence, traceability, separation support and operational control.
Recognition and applications with responsibility
Blucom values real cases, verifiable data and responsible communication. The page differentiates deployed applications, projects under development, proposed applications and recognitions associated with customers or partners.
Deployed cases
When the solution is already operating or was applied in a real environment, the text can present the context, product and challenge addressed.
Projects in development
When the environment is still being deployed, use careful wording such as “in the project”, “planned application” or “planned solution”.
Recognitions
When there is an award or recognition, state precisely who received it and Blucom’s relationship with the project.
Common questions about Blucom cases
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