Airports
Guidance, self-service and operational intelligence for high-traffic environments.
- Visitors with recurring questions
- Lack of visibility into flow and queues
AI video analytics
Turn video into indicators, alerts and operational evidence.
Direct answer
What this solution is
AI video analytics is a Blucom solution to address recurring operational problems in physical environments with a modular combination of products and data.
Blucom structures this solution from the operational problem first, then combines the products that make sense for the environment.
Operational challenges
Problems this solution addresses
Cameras are not generating actionable data
Operations react too late to events and bottlenecks
Indicators and outcomes
Possible signals generated by the project
Operational visibility
Faster visibility into what is happening in the operation
How Blucom responds
How the solution is structured in practice
Challenge before product
Blucom starts from the environment challenge and then defines which products, channels and data flows should compose the delivery.
Modular delivery
The solution can start small, validate fit and evolve with new modules as the operation gains maturity.
Operational data
When relevant, the project turns usage, service or flow signals into indicators for decision-making.
Products involved
Products that usually compose this solution
AI-powered video analytics to turn cameras into operational data
Count people, objects, and flows, track dwell time, generate heatmaps, alerts, and reports from existing cameras.
Where it fits best
Industries and environments with stronger fit
Shopping Centers
Navigation, store and service discovery, and data-driven operations.
- Difficulty finding stores and services
- Queue and flow management during peak periods
Logistics Centers
Operational AI for productivity, safety and bottleneck management.
- Internal bottlenecks and queues
- Need for evidence and indicators
Proof or context
Application context
Application context
Turn video into indicators, alerts and operational evidence.
Case studies
Case studies
Blutrack for OOH media
People and vehicle flow measurement in front of outdoor advertising locations in Greater Florianópolis
Computer vision application that measures, in aggregated form, the flow of people, cars, buses, motorcycles, trucks, bicycles and scooters in front of OOH media locations. The data supports commercial reports for advertisers and helps evaluate the potential of new outdoor advertising sites.
BlutrackOOH mediaOutdoor advertisingUrban flowDashboards
FAQ
Common questions about this solution
Want to validate fit for your scenario?
Share your environment, operating goal and current constraints so Blucom can suggest a realistic starting path.