Recognition associated with the Floripa Airport Digital Map project, where Blucom technology was applied in a real environment.
Blucom | Modular solutions for physical operations
B2B technology to guide people, automate operations, and generate data in physical environments.
Blucom develops B2B solutions for digital maps, self-service, video analytics, AI inspection, queue management, and operational intelligence in high-flow environments.
Technology applied in real-world environments
Clients, partners, and recognition in high-traffic environments.
Clients and environments
Recognition
When Blucom makes sense
Blucom supports physical operations that need to guide people, automate processes, reduce bottlenecks, and turn environment interactions into data for decision-making.
Complex physical environments
Airports, malls, industrial sites, and operations with high volumes of people, information, or processes.
Data for decision-making
We turn cameras, interfaces, and operational interactions into useful indicators for management.
Independent solutions
Each product can be deployed separately, according to the challenge and the maturity of the operation.
B2B deployment
Projects with diagnosis, scope, technical proposal, assisted deployment, and continuous evolution.
Operational challenges that Blucom solves
What limits large operations is not a lack of technology. It is a lack of visibility into flows, processes, and behavior in physical environments
When people, processes, and data are not connected to the operation, the experience worsens, decisions become reactive, and opportunities go unnoticed.
Fragmented wayfinding
People rely on physical signage, manual assistance, or scattered information to find their way.
Result: more questions, more support, and a less seamless experience.
Limited operational visibility
Cameras, systems, and interactions generate data, but they do not always become useful management indicators.
Result: reactive decisions and limited clarity on flow, queues, and behavior.
Processes with limited scalability
Inspections, controls, and service processes still depend on constant manual monitoring.
Result: higher operational costs, greater risk of errors, and reduced ability to scale.
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Blucom transforms the challenges of large physical environments into digital interfaces, automation, and data for decision-making.
Blucom solutions by challenge
Solutions organized by business challenge
We organize our solutions around the client’s challenges. Each challenge can be addressed by one or more products from the Blucom portfolio.
01. Visitor experience and guidance
Digital maps, indoor routes, points of interest, QR codes, kiosks, and interfaces that make navigation easier in large spaces.
Related products
BlumapsBluhub
02. Self-service and information centralization
Kiosks and digital interfaces to organize services, calls, directories, content, support, and useful public information.
Related products
BluhubBlumaps
03. Video analytics and operational intelligence
Use of cameras and AI to measure flow, count people or objects, generate alerts, heat maps, and operational reports.
Related products
Blutrack
04. Visual inspection and AI traceability
Image analysis to identify failures, anomalies, parts, evidence, and nonconformities in operational or industrial processes.
Related products
Bluinspect
05. Queue and flow control
Monitoring of queues, waiting times, bottlenecks, abandonment, and flow behavior in service areas.
Related products
Bluflow
Each challenge can be addressed by one or more products from the Blucom portfolio.
Cases, validation, and real applications
Real cases in physical environments
Blucom projects combine software development, practical deployment, and continuous evolution to solve real challenges in operations, experience, and data.
Bluhub Floripa Airport
Passenger information, self-service and guidance hub for airports
At Floripa Airport, Blucom evolved the initial digital map into a complete passenger information hub available on kiosks and mobile devices, bringing together flights, indoor maps, routes, directories, services, boarding guidance, useful content and WhatsApp messaging.
BluhubAirportsKiosks and mobileFlight informationBlumapsMessaging
Blumaps Perini Business Park
Georeferenced digital map for navigation in a large business and industrial park
At Perini Business Park, in Joinville/SC, Blucom implemented Blumaps to guide visitors, truck drivers, couriers, employees and service providers across a large business and industrial park. The solution allows users to search companies and places, use geolocation, generate internal routes and choose the best path on foot, by car or by truck.
BlumapsBusiness parkIndustry and logisticsGeolocationInternal routes
Blutrack for OOH media
People and vehicle flow measurement in front of outdoor advertising locations in Greater Florianópolis
Computer vision application that measures, in aggregated form, the flow of people, cars, buses, motorcycles, trucks, bicycles and scooters in front of OOH media locations. The data supports commercial reports for advertisers and helps evaluate the potential of new outdoor advertising sites.
BlutrackOOH mediaOutdoor advertisingUrban flowDashboards
Bluinspect in metalworking industry
Visual inspection of boxes and batches before shipment to new manufacturing stages
In a metalworking industry in the Joinville region, Bluinspect is applied to check boxes and batches of parts before they are sent to other units, suppliers or assembly lines. The solution helps reduce the risk of mixed parts, incorrect items and batches shipped outside the expected standard.
BluinspectIndustryVisual inspectionQuality controlMetalworking
PRODUCT PORTFOLIO
Blucom products
Discover the products that make up Blucom’s portfolio and can be combined according to the challenge, the environment, and the maturity stage of the operation.
Blumaps
Indoor digital map to guide visitors in large spaces
Routes, points of interest, QR Codes, kiosks, multilingual support, contextual information, and usage data for airports, shopping malls, events, and complex environments.
Bluhub
Information and self-service hub for services, content, and calls
Centralize maps, directories, services, assistance, useful information, and digital experiences on kiosks or mobile devices.
Blutrack
AI-powered video analytics to turn cameras into operational data
Count people, objects, and flows, track dwell time, generate heatmaps, alerts, and reports from existing cameras.
Bluinspect
AI inspection to identify failures, anomalies, and evidence
Use AI to support quality processes, sorting, inspection, operational safety, and visual monitoring in industrial environments.
Bluflow
Intelligent management of queues, waiting times, and operational bottlenecks
Monitor queues in real time, identify service peaks, and generate data to improve the experience and operational efficiency.
Industries served by Blucom
Technology for environments where experience, operations, and data make a difference.
Airports
Industrial sites
Shopping malls and retail centers
Events and convention centers
Critical operations and large environments
Airports
Digital maps, gate routes, kiosks, service information, passenger flow, accessibility, and operational intelligence.
Industrial sites
AI inspection, part identification, visual traceability, support for quality control, and real-time operational data.
Shopping malls and retail centers
Visitor guidance, directories, promotions, people flow, queues, heat maps, and data for commercial management.
Events and convention centers
Venue maps, exhibitors, schedule, kiosks, routes, services, and visitor navigation data.
Critical operations and large environments
Tailored solutions for environments with high circulation, multiple service points, critical processes, or a need for operational visibility.
Security, governance, and enterprise deployment
Security, governance, and deployment for corporate environments
B2B projects require more than a polished interface. Blucom structures its deployments around information security, privacy, technical documentation, support, and alignment with the requirements of each operation.
Prepared to support technical evaluations and information security requirements
Architecture, documentation, support, and deployment aligned with the context and requirements of each operation.
Privacy and data protection
Alignment with privacy requirements and good data protection practices.
Access control
Users, roles, and permissions according to the operation.
Flexible deployment
Cloud, dedicated environment, or architecture defined with the client.
Technical documentation
Materials for internal IT and security evaluation.
Support and evolution
Technical follow-up, deployment support, and continuous improvement.
On-demand integrations
Connection with existing systems according to need.
How we work
How Blucom conducts B2B projects
Each operation has its own challenges, systems, and requirements. That is why Blucom works through diagnosis, guided deployment, and continuous evolution.
01
Environment diagnosis
We understand the operational context, the existing flows, the systems involved, and the main challenges of the physical environment.
02
Scope definition
We prioritize the project goals, the most suitable products, the deployment points, and the indicators that should be tracked.
03
Technical and commercial proposal
We formalize the recommended solution, the delivery scope, the responsibilities, the timelines, and the project’s commercial model.
04
Assisted deployment
We support the configuration, validation, and go-live of the solution, with technical assistance during the critical stages of the project.
05
Follow-up and evolution
We monitor results, assess necessary adjustments, and support the evolution of the solution as the operation gains maturity.
Ready to discuss an enterprise scenario?
Talk to Blucom about the challenges of your operation and see which solutions can support your experience, automation, and data strategy.