Bluhub interface applied at Floripa Airport for passenger information

Case studies

Bluhub Floripa Airport

From digital map to passenger information, self-service and messaging hub

Full operational materials and real screens are shown according to project authorization.

BluhubAirportsKiosks and mobileFlight informationBlumapsMessaging

Case summary

Main relationships

Environment
Floripa Airport
Operation
International airport with high passenger and visitor flow
Solution
Bluhub as passenger information hub, with Blumaps as indoor map and navigation layer
Channels
Physical kiosks, mobile devices, QR Codes and WhatsApp
Evolution
From digital map to an information, self-service and communication platform
Scale
Case evolved with Zurich Airport and also applied at Natal Airport and Vitória Airport

From a digital map to a complete passenger hub

The application started with Blumaps at Floripa Airport, offering a digital map, indoor routes and points of interest to support passengers and visitors inside the terminal. Once in production, the project became relevant to the operation and opened the path for a broader evolution: turning the map into a centralized information and self-service experience.

Bluhub started bringing together, in a single interface, flight information, indoor map, stores, food options, services, amenities, parking, VIP lounge, boarding and arrival guidance, and useful content for different moments in the passenger journey.

Critical information was spread throughout the journey

In an airport, passengers need to make quick decisions: confirm flight status and gate, find services, locate stores and restaurants, understand boarding procedures, check parking, access amenities and continue the experience on their phones.

When this information is spread across different channels, the journey depends more on in-person assistance and creates questions at critical moments. Bluhub centralizes these answers in a simple, accessible, multilingual experience that can be updated as the operation changes.

An application that evolved with airport operations

The Floripa Airport case did not remain limited to the initial digital map. The solution evolved with the operation and Zurich Airport needs, expanding Blucom role from indoor map provider to partner in digital passenger information experiences.

This progress allowed Bluhub to be applied in other airports managed by Zurich Airport, such as Natal Airport and Vitória Airport, keeping an information hub logic that adapts to different terminals, journeys and services.

Applied scope

  • Centralize useful information in a simple and accessible experience.
  • Integrate map, directories, services and flight data.
  • Enable continuity between kiosk, QR Code, mobile and WhatsApp.

Deployment care

  • Keep language clear for passengers, visitors and teams, avoiding excessive technical terms in the final experience.
  • Treat flight information, directories, services and maps as living content, subject to review when the environment changes.
  • Communicate recognition associated with the project precisely, without attributing unconfirmed outcomes to Bluhub.

Possible evolution

  • Evolve content, services, languages and journeys according to recurring questions and most searched areas.
  • Deepen integration between operational information, kiosk, mobile and messaging according to airport needs.
  • Use usage learnings to prioritize improvements in the digital journey and environment communication.

Applied solution

Bluhub as a digital layer for guidance, information and self-service

The solution combines search modules, directories, content, indoor map and mobile continuity to support different moments of the journey.

Flight information

Departures and arrivals search, with filters by airline, destination, flight number, status and gate in an experience designed for quick lookup.

WhatsApp messaging

From the flight search, passengers can request updates and follow relevant status changes through WhatsApp.

Indoor map and routes

Blumaps works as the navigation layer inside Bluhub, helping locate stores, services, gates, internal areas and points of interest.

Store, food and service directories

Stores, restaurants, coffee shops, services and amenities listed with filters, images, hours and a button to show each place on the map.

Boarding and arrival journeys

Guidance content for domestic and international flights, covering journey steps, documents, security, baggage, connections and gate arrival.

Kiosks and mobile continuity

The experience can start on a kiosk and continue on a phone through QR Code, allowing passengers to carry information as they move.

Airport content and amenities

Information about parking, VIP lounge, mobility, lost and found, pet relief, panoramic terrace, accessibility and other useful services.

Multilingual and accessible

Interface prepared for different languages and accessibility resources, supporting a more inclusive experience for domestic and international passengers.

Real Bluhub screens in an airport environment

The experience brings together search pages, directories, establishment details, flight information, journey guidance and institutional content in an interface designed for kiosks and mobile devices.

Bluhub home screen at Floripa Airport with passenger services
Home and services
Bluhub interface applied at Floripa Airport for passenger information
Flights, directories and journey

Results

Possible indicators

  • Fewer questions throughout the journey.
  • Standardized information across kiosk and mobile.
  • Journey continuity through QR Code and WhatsApp.
  • Scalable base for new modules and integrations.

Products

Products and capabilities involved

Blumaps

Indoor digital map to guide visitors in large spaces

Routes, points of interest, QR Codes, kiosks, multilingual support, contextual information, and usage data for airports, shopping malls, events, and complex environments.

Bluhub

Information and self-service hub for services, content, and calls

Centralize maps, directories, services, assistance, useful information, and digital experiences on kiosks or mobile devices.

Questions about Bluhub Floripa Airport

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