Visitor experience
Clearer journeys, more autonomy and less friction in high-traffic environments.
- Visitors get lost and depend on human assistance
- Critical information is spread across different channels
Trade Shows and Events
Maps and self-service to guide audiences in events and trade shows.
Direct answer
Why this industry matters
Trade Shows and Events is an industry where Blucom can combine guidance, self-service, operational data and computer vision according to the challenge.
Blucom combines products and solutions according to the flow, infrastructure and operating challenges of this environment.
Pain points
Operational challenges in this environment
High volume of visitors and questions
Schedule and venue changes during the event
Typical applications
Practical application paths
Operational fit
Maps and self-service to guide audiences in events and trade shows.
Recommended solutions
Solution themes with stronger fit
Indoor navigation
Routes and orientation for services and points of interest inside the physical environment.
- Difficulty finding gates, stores, services and internal areas
- Low continuity between kiosk and mobile
Kiosks and self-service
Self-service to reduce queues and guide visitors consistently.
- Lack of information standardization
- Dependence on in-person assistance
Most relevant products
Products that usually make the most sense here
Indoor digital map to guide visitors in large spaces
Routes, points of interest, QR Codes, kiosks, multilingual support, contextual information, and usage data for airports, shopping malls, events, and complex environments.
Information and self-service hub for services, content, and calls
Centralize maps, directories, services, assistance, useful information, and digital experiences on kiosks or mobile devices.
Proof or next step
Deployment context
Starting point
Maps and self-service to guide audiences in events and trade shows.
Case studies
Case studies
Blutrack for OOH media
People and vehicle flow measurement in front of outdoor advertising locations in Greater Florianópolis
Computer vision application that measures, in aggregated form, the flow of people, cars, buses, motorcycles, trucks, bicycles and scooters in front of OOH media locations. The data supports commercial reports for advertisers and helps evaluate the potential of new outdoor advertising sites.
BlutrackOOH mediaOutdoor advertisingUrban flowDashboards
FAQ
Common questions about this industry
Want to scope this segment with Blucom?
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