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Blucom products

B2B products to guide people, automate operations and generate data in physical environments

Blucom brings together modular products for digital maps, self-service, video analytics, AI inspection, queue management and operational intelligence in complex physical environments.

Each product can be deployed independently or combined with other Blucom solutions according to the challenge, environment and digital maturity of the operation.

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Portfolio

A modular portfolio for physical operations

Blucom products support companies that need to improve the experience in physical environments, reduce dependence on manual processes and turn interactions, cameras and digital interfaces into decision data.

Guidance and experience

Products that help visitors, passengers, customers and teams locate themselves, access information and interact better with the environment.

Automation and efficiency

Digital resources to reduce repeated questions, support operational processes, monitor queues, organize information and scale the operation.

Data and operational intelligence

Technologies that turn cameras, maps, kiosks and interactions into indicators about flow, dwell time, bottlenecks, searches and behavior.

Products

Explore Blucom products

Each product addresses a specific set of needs, but all were designed to work together in complex physical environments.

Product 01

Blumaps

Blumaps

Indoor digital map for guidance in large physical environments

Blumaps helps visitors, passengers, customers and teams find routes, points of interest, services and information inside complex environments such as airports, shopping centers, events and commercial centers.

View Blumaps product

Main applications

  • indoor digital maps
  • internal routes
  • points of interest
  • QR Codes in strategic locations
  • contextual information
  • multiple languages
  • accessibility support
  • navigation and usage data

When to use

Use Blumaps when the environment needs to improve guidance, reduce questions, simplify internal movement and offer a clearer digital experience to the public.

Related industries

Airports, shopping centers, events, commercial centers, hospitals, universities and large operations.

Combines with

BluhubBluflowBlutrack

Product 02

Bluhub

Bluhub

Information and self-service hub for kiosks and mobile devices

Bluhub centralizes information, services, directories, calls, useful content and digital experiences in self-service interfaces such as kiosks, panels and mobile devices.

View Bluhub product

Main applications

  • self-service kiosks
  • digital directories
  • information center
  • calls and tickets
  • institutional content
  • map integration
  • mobile access
  • digital services for visitors

When to use

Use Bluhub when the operation needs to organize information in a single digital point, reduce repetitive service and improve public access to services and content.

Related industries

Shopping centers, airports, commercial centers, events, corporate receptions, institutions and high-flow operations.

Combines with

BlumapsBluflowBlutrack

Product 03

Blutrack

Blutrack

AI video analytics to turn cameras into operational data

Blutrack uses computer vision to analyze camera images and generate data on flow, dwell time, movement, objects, people, heatmaps, alerts and operational reports.

View Blutrack product

Main applications

  • people counting
  • object counting
  • flow analysis
  • dwell time by area
  • heatmaps
  • reports and dashboards
  • operational alerts
  • use of existing cameras when technically feasible

When to use

Use Blutrack when the operation already has cameras but needs to turn images into indicators for decision-making, efficiency, campaigns, operational safety or behavior analysis.

Related industries

Shopping centers, airports, OOH media, smart cities, events, retail, urban operations and large physical environments.

Combines with

BluflowBluhubBlumaps

Product 04

Bluinspect

Bluinspect

AI visual inspection for industrial and operational processes

Bluinspect applies artificial intelligence and computer vision to support visual inspections, part identification, failures, anomalies, evidence, nonconformities and traceability in industrial or operational processes.

View Bluinspect product

Main applications

  • part identification
  • visual checking
  • failure detection
  • anomalies and nonconformities
  • operational evidence
  • visual traceability
  • quality control support
  • image-based triage and validation

When to use

Use Bluinspect when manual inspection, checking or visual control processes need more speed, standardization, traceability and AI support.

Related industries

Industrial sites, logistics, maintenance, quality control, technical operations, distribution centers and repetitive visual inspection processes.

Combines with

BlutrackBluhub

Product 05

Bluflow

Bluflow

Intelligent control of queues, waiting time and operational bottlenecks

Bluflow helps operations monitor queues, measure waiting time, identify bottlenecks, track service peaks and generate data to improve experience and operational efficiency.

View Bluflow product

Main applications

  • queue monitoring
  • waiting time
  • bottleneck identification
  • service peaks
  • queue abandonment
  • flow by area
  • operational alerts
  • service indicators

When to use

Use Bluflow when the operation needs to understand and reduce queues, improve service, size resources and track bottlenecks with more objective data.

Related industries

Airports, shopping centers, events, retail, public service, receptions, food courts, ticket offices and operations with recurring queues.

Combines with

BlutrackBluhubBlumaps

Choice guide

Which Blucom product fits each need?

The product choice depends on the main challenge in the environment. In many cases, two or more products can work in a complementary way.

NeedGuide visitors in large spaces
Most indicated productBlumaps
Complementary productsBluhub
NeedCreate digital maps and indoor routes
Most indicated productBlumaps
Complementary productsBluhub
NeedCentralize information in kiosks or mobile
Most indicated productBluhub
Complementary productsBlumaps
NeedTurn cameras into indicators
Most indicated productBlutrack
Complementary productsBluflow
NeedMeasure people flow and dwell time
Most indicated productBlutrack
Complementary productsBluflow
NeedControl queues and waiting time
Most indicated productBluflow
Complementary productsBlutrack
NeedSupport visual inspection and traceability
Most indicated productBluinspect
Complementary productsBlutrack
NeedOrganize service and digital workflows
Most indicated productBluhub
Complementary productsBlumaps, Bluflow

Modularity

Independent products, combined solutions

Blucom products can be deployed separately for a specific need or combined in broader projects for physical environments that need to integrate experience, automation and data.

1

Focused deployment

When the client already knows the priority challenge, one product can be deployed directly, such as a digital map, self-service kiosk, camera analysis or queue management module.

2

Composition by challenge

When the environment has connected needs, Blucom can combine products. A shopping center, for example, can use Blumaps for guidance, Bluhub for self-service and Blutrack for flow data.

3

Evolution by maturity

The project can start with one specific need and evolve with new modules, integrations and indicators as the operation gains digital maturity.

Industries

Products for different physical environments

The Blucom portfolio can be adapted to different industries, considering people flow, digital channels, processes, cameras, available data and operational goals.

Airports

Airports

Blumaps for guidance and routes, Bluhub for information and self-service, Bluflow for queues and Blutrack for operational intelligence.

Shopping centers and commercial centers

Shopping centers and commercial centers

Blumaps for maps and directories, Bluhub for kiosks and services, Blutrack for flow and heatmaps, Bluflow for queues and service.

Industrial sites

Industrial sites

Bluinspect for visual inspection and traceability, Blutrack for operational monitoring and Bluhub for process support interfaces.

Events and convention centers

Events and convention centers

Blumaps for visitor guidance, Bluhub for schedules and information, Blutrack for flow and Bluflow for queues.

Urban operations and large environments

Urban operations and large environments

Blutrack, Bluflow, Blumaps and Bluhub can support monitoring, guidance, service and operational intelligence in high-volume spaces.

Portfolio architecture

How products connect in the operation

Blucom can connect digital interfaces, cameras, operational data and physical interaction points to create a clearer view of the environment.

Layer 1

Public interfaces

Blumaps and Bluhub

Layer 2

Operational capture and analysis

Blutrack, Bluflow and Bluinspect

Layer 3

Decision data

Reports, indicators, heatmaps, alerts, evidence and dashboards

This structure allows the operation to depend less on manual perception and work with data generated from the physical environment itself.

FAQ

Common questions about Blucom products

Want to understand which products make sense for your operation?

Talk to Blucom to evaluate the environment, priority challenges and which products can generate more value for your physical operation.

Talk to an expertView Blucom solutions