Airports
Guidance, self-service and operational intelligence for high-traffic environments.
- Visitors with recurring questions
- Lack of visibility into flow and queues
Visitor experience
Clearer journeys, more autonomy and less friction in high-traffic environments.
Direct answer
What this solution is
Visitor experience is a Blucom solution to address recurring operational problems in physical environments with a modular combination of products and data.
Blucom structures this solution from the operational problem first, then combines the products that make sense for the environment.
Operational challenges
Problems this solution addresses
Visitors get lost and depend on human assistance
Critical information is spread across different channels
Indicators and outcomes
Possible signals generated by the project
More autonomy
Less friction
More consistent service throughout the journey
How Blucom responds
How the solution is structured in practice
Challenge before product
Blucom starts from the environment challenge and then defines which products, channels and data flows should compose the delivery.
Modular delivery
The solution can start small, validate fit and evolve with new modules as the operation gains maturity.
Operational data
When relevant, the project turns usage, service or flow signals into indicators for decision-making.
Products involved
Products that usually compose this solution
Indoor digital map to guide visitors in large spaces
Routes, points of interest, QR Codes, kiosks, multilingual support, contextual information, and usage data for airports, shopping malls, events, and complex environments.
Information and self-service hub for services, content, and calls
Centralize maps, directories, services, assistance, useful information, and digital experiences on kiosks or mobile devices.
Where it fits best
Industries and environments with stronger fit
Shopping Centers
Navigation, store and service discovery, and data-driven operations.
- Difficulty finding stores and services
- Queue and flow management during peak periods
Trade Shows and Events
Maps and self-service to guide audiences in events and trade shows.
- High volume of visitors and questions
- Schedule and venue changes during the event
Proof or context
Application context
Application context
Clearer journeys, more autonomy and less friction in high-traffic environments.
Case studies
Case studies
Bluhub Floripa Airport
Passenger information, self-service and guidance hub for airports
At Floripa Airport, Blucom evolved the initial digital map into a complete passenger information hub available on kiosks and mobile devices, bringing together flights, indoor maps, routes, directories, services, boarding guidance, useful content and WhatsApp messaging.
BluhubAirportsKiosks and mobileFlight informationBlumapsMessaging
Blumaps Perini Business Park
Georeferenced digital map for navigation in a large business and industrial park
At Perini Business Park, in Joinville/SC, Blucom implemented Blumaps to guide visitors, truck drivers, couriers, employees and service providers across a large business and industrial park. The solution allows users to search companies and places, use geolocation, generate internal routes and choose the best path on foot, by car or by truck.
BlumapsBusiness parkIndustry and logisticsGeolocationInternal routes
FAQ
Common questions about this solution
Want to validate fit for your scenario?
Share your environment, operating goal and current constraints so Blucom can suggest a realistic starting path.