Blucom solutions
B2B solutions for experience, operations and data in physical environments
Blucom combines digital maps, self-service, AI video analytics, inspection and queue management to support airports, shopping centers, industrial sites and complex operations.
Each solution is built from the operational challenge and can be deployed on its own or combined with other products in the Blucom portfolio.
Approach
How Blucom structures a solution
The starting point is the operational problem: guide people, centralize information, automate service, reduce bottlenecks or turn the physical environment into decision data.
Problem before product
The solution starts from the challenge in the environment, then combines the products that fit the scenario.
Modular composition
Maps, kiosks, queue control, video analytics and inspection can operate separately or together.
Deployment in real operations
Scope, rollout, data and iteration are planned for enterprise environments with ongoing usage.
Solutions by challenge
Solutions organized by business need
The same operation can have more than one challenge. Blucom structures the journey by challenge first, then by product composition.
Visitor experience
Clearer journeys, more autonomy and less friction in high-traffic environments.
Problems addressed
- Visitors get lost and depend on human assistance
- Critical information is spread across different channels
How Blucom responds
Blucom combines maps, digital interfaces and continuity between channels so visitors can move with less friction.
Related products
Indoor navigation
Routes and orientation for services and points of interest inside the physical environment.
Problems addressed
- Difficulty finding gates, stores, services and internal areas
- Low continuity between kiosk and mobile
How Blucom responds
Blucom structures indoor routes, wayfinding and contextual guidance for spaces where physical signage is not enough.
Related products
Kiosks and self-service
Self-service to reduce queues and guide visitors consistently.
Problems addressed
- Lack of information standardization
- Dependence on in-person assistance
How Blucom responds
Blucom centralizes services, useful content and support flows in kiosks and mobile interfaces with clear digital entry points.
Related products
AI video analytics
Turn video into indicators, alerts and operational evidence.
Problems addressed
- Cameras are not generating actionable data
- Operations react too late to events and bottlenecks
How Blucom responds
Blucom turns camera footage into indicators, alerts and reports that support faster operational decisions.
Related products
Queue management
Measure waiting time and bottlenecks to improve experience and efficiency.
Problems addressed
- Management by perception
- Lack of consistent queue indicators
How Blucom responds
Blucom monitors waiting time, peaks and bottlenecks to improve service quality and staffing decisions.
Related products
Industrial intelligence
Computer vision for inspection and evidence in industrial processes.
Problems addressed
- Slow manual inspections
- Low evidence traceability
How Blucom responds
Blucom applies visual AI to traceability, inspection and non-conformity detection in industrial environments.
Related products
Selection matrix
Which solution usually fits each need?
A quick view of the expected outcome and the products most often involved in each solution.
Need
Visitor experience
Expected outcome
More autonomy · Less friction · More consistent service throughout the journey
Products
Blumaps, Bluhub
Need
Indoor navigation
Expected outcome
Fewer questions at service desks · Clearer and more predictable internal circulation
Products
Blumaps
Need
Kiosks and self-service
Expected outcome
More autonomy · More consistent service across digital channels
Products
Bluhub, Blumaps
Need
AI video analytics
Expected outcome
Operational visibility · Faster visibility into what is happening in the operation
Products
Blutrack
Need
Queue management
Expected outcome
More visibility into waiting time and bottlenecks · Better staffing allocation
Products
Bluflow, Blutrack
Need
Industrial intelligence
Expected outcome
More traceability · More consistent inspections with better traceability
Products
Bluinspect
Industries
Solutions for different physical environments
Each environment has a different mix of people flow, data availability and operational maturity. The solution must reflect that context.
Airports
Guidance, self-service and operational intelligence for high-traffic environments.
Shopping Centers
Navigation, store and service discovery, and data-driven operations.
Trade Shows and Events
Maps and self-service to guide audiences in events and trade shows.
Industrial Sites
Computer vision and indicators to increase traceability and efficiency.
Logistics Centers
Operational AI for productivity, safety and bottleneck management.
Modular portfolio
Products that compose Blucom solutions
Blucom solutions are delivered through modular products that can be phased according to the operation scope.
Blumaps
Indoor digital map to guide visitors in large spaces
Bluhub
Information and self-service hub for services, content, and calls
Blutrack
AI-powered video analytics to turn cameras into operational data
Bluinspect
AI inspection to identify failures, anomalies, and evidence
Bluflow
Intelligent management of queues, waiting times, and operational bottlenecks
Rollout
From operational need to deployed project
The implementation path follows the environment, the data available and the adoption stage of the operation.
Environment diagnosis
Review flow, channels, systems, cameras, service points and the most visible operational bottlenecks.
Solution design
Define the most relevant capabilities and which Blucom products should compose the proposal.
Technical and commercial scope
Organize integrations, assumptions, responsibilities and the deployment model.
Assisted rollout
Configure, validate and tune the initial use in the real environment.
Continuous evolution
Use operational data to refine the solution and add new modules when the scenario expands.
FAQ
Common questions about Blucom solutions
Direct answers about how Blucom combines challenge, product and rollout context in enterprise environments.
Ready to map the right solution for your environment?
Talk to Blucom to review the scenario, prioritize the main challenges and identify which solution path fits best.