Who we are
Blucom develops B2B technology solutions for physical environments, including digital maps, wayfinding, self-service, operational monitoring, visual inspection and data intelligence.
This policy applies to the institutional website and related digital channels used for commercial contact, content access, meetings and requests for information about Blucom solutions.
What data we may collect
The data collected may vary according to the form, channel, integration or interaction with Blucom.
- Name, email, phone, company, role or area of work.
- Messages sent through forms, WhatsApp, email, meetings or other commercial channels.
- Technical navigation information, such as IP address, device, browser, pages visited, traffic source and approximate access times.
- Information voluntarily provided when requesting a presentation, proposal, meeting, diagnosis or technical conversation.
How data is collected
Data may be collected when a visitor accesses the website, fills out contact forms, requests a proposal, interacts with pages or content, uses scheduling links, communicates with Blucom through digital channels or configures cookie preferences when applicable.
Why we use data
- Respond to contact and commercial requests.
- Schedule meetings, diagnostics and demonstrations.
- Send information about Blucom solutions when appropriate.
- Understand visitor interests and improve the website, navigation and content.
- Generate aggregated usage metrics.
- Comply with legal, regulatory or contractual obligations.
- Protect website security and prevent abuse, spam or improper use.
Data sharing
Blucom does not sell personal data. Data may be shared only when necessary and compatible with the purposes described in this policy.
- Technology, hosting, analytics, form, CRM, email, calendar or security providers.
- Partners involved in service delivery, when applicable to a project or commercial interaction.
- Public authorities, when required by law or a valid legal request.
Sharing is limited to what is necessary for the relevant purpose and should follow applicable privacy and security obligations.
Cookies and similar technologies
The website may use necessary technologies to operate correctly and, when enabled with the appropriate consent, optional analytics or marketing cookies.
Legal basis for processing
Depending on the context, data may be processed based on consent, contract execution or pre-contract steps, legitimate interest, or compliance with legal and regulatory obligations.
Storage and security
Blucom adopts reasonable technical and organizational measures to protect data against unauthorized access, loss, alteration or misuse.
No digital environment is absolutely risk-free, so security practices must be reviewed according to the context of the website, tools and projects involved.
Data retention
Data is kept for as long as necessary to fulfill the purposes described in this policy, support the commercial relationship, meet legal or contractual obligations, or protect legitimate business interests.
Data subject rights
Subject to applicable law, data subjects may request confirmation of processing, access, correction, deletion, portability when applicable, information about sharing, consent withdrawal and objection to processing when applicable.
How to contact us
For privacy questions or requests related to personal data, contact Blucom through the institutional channel contato@blucom.com.br. If a specific privacy channel is created in the future, this policy may be updated to reflect it.
Updates to this policy
This policy may be updated periodically to reflect changes in the website, tools, solutions, legal requirements or internal practices.
Questions about privacy or data use?
Contact Blucom to clarify how website contact data and commercial interactions are handled.