Category
Digital maps and indoor navigation
This category brings together content about guidance in airports, malls, events and other complex physical environments, focusing on routes, POIs, QR codes, visitor experience and content governance.
Editorial focus
What this category covers
When wayfinding reduces queues, recurring questions and support friction.
How to combine digital maps with kiosks, mobile journeys and information hubs.
Which navigation data makes sense to improve the visitor journey.
Articles
Articles in this category
Content already published for this editorial track.
Indoor digital maps and wayfinding: when they make sense in complex physical environments
A practical view of indoor navigation, points of interest, routes and how to reduce friction for visitors in airports, malls, events and large venues.
Want to assess indoor navigation in your environment?
Blucom can assess floor plans, journeys, points of interest, languages and channels to structure a digital guidance experience.
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